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The Ultimate Guide to Selling Sunglasses Online: Tips to Succeed and Make Sales

Would you get excited if we told you that it's possible to turn your passion for sunglasses into a successful business? We aren't fabricating the truth: it is possible to earn money selling sunglasses online. All you need is access to the internet and some stylish StillFriday sunglasses.

So, if you're interested in beginning to sell sunglasses, you've come to the right place. We're going to walk you through all the insider tips and tricks that will make running a sunglasses business possible for you. By the end, you'll be familiar with the industry and able to figure out how to make selling sunglasses a profitable endeavor. Let's get into it, because the faster we get into the information, the faster you can start selling sunglasses!

Getting Started

To begin selling sunglasses, it's important to have a large stock of sunglasses on-hand. That is, in order to begin your business, select a generous amount of StillFriday styles that you love (we'll talk more about great frames to sell later). You want to have a large selection of frames so that you can appeal to diverse demographics—think people of all ages with all kinds of personal styles. Once you've decided on the sunglasses you're planning on selling, it's time to begin recruiting customers and marketing your company. To do this, you need to be savvy. It's not always easy, so let's talk more about how to secure some sales.

Tips and Strategies for Success

You shouldn't expect to know everything when you first begin selling sunglasses. You might be asking yourself: how do I sell sunglasses online? It is common to be a little bit overwhelmed, so don't fret if you're in need of some tips. To make things a little bit easier for you, we've compiled a list of tips and strategies that will make your life a little bit easier when you're starting out. Here are some strategies and tips that will help you successfully market your sunglasses:

Take Advantage of the Large Target Demographic

When it comes down to it, everyone needs—and wants—a quality pair of sunglasses. No matter what the weather is, the sun almost always comes out to some extent. Therefore, selling sunglasses is a great path because you will never have a shortage of customers. Take advantage of the fact almost everyone you know will want sunglasses. Don't be afraid to post online or send e-mails notifying people about your small business. This way, you can begin to accumulate a larger roster of clients.

Advertise Online on Multiple Channels

You know that it's important to send out notifications via e-mail about your small business, but there are other ways to advertise your business online, too. To advertise online, make sure that you have set up several commercial social media accounts. You should be utilizing platforms like Instagram, TikTok, YouTube, and Facebook. The more social media platforms you use, the better chance you have at selling your sunglasses.

Don't be afraid to get creative and showcase your personality on these sites. Your customers want to know that they're buying high-quality glasses, so work hard to sell the products that you believe in. Also, it's crucial to have a good-looking website. If your website is well designed and thorough, you're more likely to have more sales. Whether you design the site yourself or outsource the job to a web designer, ensure the site looks great! Your website should be pleasing to the eye, simple to navigate, and have an option for customers to purchase glasses.

Be Your Own Model and Try out the Glasses Yourself

There's no better way to prove your glasses are the best glasses around than to wear them yourself and post a picture of it on social media. Picture this: you post an image of yourself at the beach or at an ice-cream stand and you're wearing your sunglasses. Someone might comment that they love your glasses, that they've never seen glasses as unique as yours. When this happens, you're one step closer to securing a sale. Never underestimate how beneficial it can be to advertise your glasses by simply wearing them yourself and posting about them.

Top Sunglasses to Sell

Now that you're a little bit more familiar with how to sell your sunglasses, we need to introduce you to some StillFriday frames that are stylish, high-quality, and affordable for sellers. These frames are sure to sell out quicker than you can say "StillFriday":

Oversized Frames: For sellers looking to stock some unique oversized square wrap around glasses, these are right for you. In this pack, you'll find glasses that are colorful, glasses that are more muted, and glasses in-between, but even so, each frame is perfectly bold.

Trendy Frames: Staying on trend is crucial if you're going to be in the business of selling sunglasses. All of our frames at StillFriday are on-trend, but these narrow frames are incredibly popular right now and great for customers looking for shades that influencers and celebrities would choose.

Classic Frames: Aviator shades are always going to be in style. So, if you're looking to stock a classic style frame, check out these frames that come in a variety of muted colors. Almost everyone is sure to agree that they love aviators.

Polarized Frames: There are certainly many pros to having polarized sunglasses, and although not everyone chooses that option, it's good to have some on hand. These polarized sunglasses are stylish and good quality—just what you'd expect of StillFriday.

Now is the Time to Start a Strong Business with StillFriday

You aren't asking yourself the question "how do I sell sunglasses online?" anymore. Now that you're familiar with the industry, it's time to get your business off the ground. At StillFriday, we believe in sunglasses, so we work hard to provide our customers with top-notch frames. Whether you're planning on selling frames for a season or for years to come, StillFriday is the perfect choice for your business. For more information about the frames we stock, contact us.


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