Are you ready to take the plunge, and turn your love for sunglasses into a successful business? With the right products and a bit of guidance, both of which Still Friday can provide, you can make money selling sunglasses online sooner rather than later. And we’ll be with you every step of the way! Still Friday offers a wide variety of stylish, durable and affordable sunglasses that will set your shop apart from the competition and attract customers seeking both fashion and function. We’ll walk you through all the essential tips and tricks to help you succeed in the sunglasses market , from product selection to sales strategies. Let’s dive in so you can learn the ins and outs of the industry, and confidently step into your new business endeavor.
How to start your selling wholesale sunglasses online
Starting your sunglasses business begins with building a versatile inventory that can either appeal to a wide range of customers, or (if you plan to start a niche business) your ideal target customers. Either way, you need to choose a supplier that will meet your specific needs. Stocking a generous supply of Still Friday sunglasses is the best way to build the inventory you need. Once you’ve chosen your ideal audience, and perfected your stock, it’s time to focus on attracting customers and marketing your brand effectively.
Selling sunglasses can be competitive, and success requires strategic promotion and active customer engagement. Here are some proven tactics to help you secure sales and start growing your business.
Tips and Strategies for Growing Your Sunlgasses Business
Starting a sunglasses business may feel overwhelming, and it’s normal to have questions like, “How do I actually start selling sunglasses online?” and “How will I find the right customers?” Don’t worry, every successful new business starts with those exact questions plus hundreds more.
Tip 1: Take Advantage of a Large Target Demographic
Everyone needs a good pair of sunglasses, making them a popular, year-round essential. Regardless of the season, sunglasses are always in demand, meaning a steady stream of potential customers for your burgeoning business. Take advantage of this universal need by making sure you are reaching out to a large base of potential customers. You can sell kids sunglasses, ultra-safe polarized sunglasses, seasonal fashion trends, kush sunglasses, and so much more. While it’s great to narrow down a target audience, don’t limit yourself! This way, you can begin to accumulate a larger roster of clients.
Tip 2: Advertise Online on Multiple Channels
Email campaigns and communications are a great way to start promoting your sunglasses business, but expanding your online presence with social media channels is still essential. Set up business accounts on Instagram, TikTok, YouTube and Facebook to showcase your products in creative ways, as well as to show-off your brand’s unique personality. These platforms also provide a perfect way to engage with potential customers, so don’t hesitate to get creative and build an online community around your brand.
Having a professional, user-friendly website is also absolutely vital to generating sales. Whether you design it yourself or hire a professional, make sure your site is polished, easy to navigate, and includes a seamless and secure payment option. It should also showcase any customer testimonials you have, and clear contact information to help your customers reach you.
Tip 3: Be Your Own Model and Try out the Glasses Yourself
One of the most effective ways to showcase your sunglasses is to wear them yourself, and share it on social media. Imagine posting a photo of yourself at the beach or an ice cream stand, sporting a pair of your standout sunglasses. This personal touch catches attention - someone might even comment that they love your unique style, bringing you one step closer to a sale. Don’t underestimate the power of modeling your own products. Sharing authentic moments in your sunglasses makes your brand relatable and builds interest. After all, the first step of getting others to believe in your new brand is to believe in it yourself!
Start a Strong Business with StillFriday
Now that you’re no longer asking “how the heck do I get started”, it’s time to launch your business with confidence. At Still Friday, we are passionate about sunglasses, and we’re dedicated to supplying our retailers with the best quality frames to sell available. Whether you’re aiming to stock season frames or create a long-term sunglasses business, Still Friday is the partner you need. For details on our frame options, feel free to reach out and we’ll be happy to help you succeed. Until then, go ahead and shop our collection of wholesale sunglasses!