What is seasonal marketing?

Seasonal marketing is aligning your business with the specific needs, preferences, and trends that come with each season. By positioning your inventory along with the latest sunglasses trends in autumn, winter, spring, and summer you can optimize sales and appeal to fashion-conscious shoppers all year round.

For wholesale sunglasses vendors, this means adjusting inventory, promotions, and marketing campaigns to capitalize on the changing tastes of your target market, which frequently change with the seasons. Whether it’s autumn’s deep tones, winter’s sleek designs, or summer’s bold and fun colors, seasonal marketing allows you to capture more business by staying relevant.

Themed promotions and discounts are a great way to boost sales during key times of the year. You can offer discounts on autumn sunglasses as cooler arrives, or promote bright sunglasses for spring and summer festivals. Doing so, however, means that you have plan your inventory and campaigns around these offers to ensure you’re well-positioned to meet customer needs.

By monitoring and understanding sunglasses trends, vendors can plan out stock to avoid over-ordering outdated styles and under-preparing for increased demand on the right sunglasses for each season. Let’s break down seasonal marketing strategies and the top trends for each season to help keep you ahead of the curve!

 

Trends in autumn sunglasses

Autumn is all about warm rich colors to match the changing leaves, cooler temperatures, and darker evenings. Think burnt oranges, deep reds, and classic browns. Sunglasses with round or oval sunglasses in tortoiseshell designs are a must-have. Oversized frames have also becomes more popular as people begin bundling up in layers, providing balance to the bulk to autumn coats and scarves.

Consider stocking up trendy polarized autumn sunglasses that offer UV protection with lightly tinted lenses. This subtle shift in lens color can appeal to customers looking for complementary accessories for their fall wardrobe.

 

Best sunglasses for winter

Contrary to popular belief, sunglasses are just as an important accessory in the winter as they are in the summer. In fact, winter sunglasses need to pull double duty by protecting against both UV rays and harsh glare that reflects off ice and snow. For these colder months, dark lenses paired with sleek narrow frames in metallic or black are popular choices. Look for minimalist sunglasses with a sophisticated feel, complementing the staples of winter fashion.

Mirrored sunglasses also make a comeback in winter, offering an additional level of glare protection. Consider stocking the best sunglasses for winter that balance fashion with functionality, ensuring your customers stay stylish while protection their eyes from the sun’s notorious reflective rays.

 

Bright sunglasses for spring and summer

As the weather warms up, consumers start looking for bright sunglasses that reflect the fun, vibrant spirit of spring and summer. Bold colors like neon pinks, yellows, and blues, along with funky and unique frames, are top sellers during these months. Aviator sunglasses, colorful cat-eye frames, and bright designs are essential for any fashion accessories retailer during these months. Stocking spring and summer sunglasses that cater to festivals, beach trips, and outdoor events will keep your offerings fresh and exciting to customers.

 

How to capitalize on seasonal sunglasses trends

Now that you have a handle on seasonality in sunglasses trends, it’s time to start strategizing on how to expand your reach. By stocking the best styles for each season, planning promotions around peak sales periods, and keeping up with the latest fashion trends, your business will remain competitive all year long. For more tips on growing your business, check out our block post on Expanding Your Reach: Creative Ideas for Selling Sunglasses to New Customer Segments.